Gitta collaborated with product marketing, visual design and user testing at Gap Inc Direct to create a new user experience for all three Gap e-commerce properties: Gap, Old Navy and Banana Republic. In addition to designing the customer experience, Gitta worked on content management interfaces to support the new functionality.

In Fall 2005 the sites went live, garnering rave reviews from the New York Times (“…a spate of promising innovations…”) and Carrie Johnson, a retail analyst with Forrester Research (“Gap’s new sites leapfrog every other retail site out there today”).